INSIGHTS
Informed by context. Driven by outcomes
At Söderhub, we blend the analytical rigor of management consulting with the pragmatism of serial entrepreneurs. We connect the dots between global strategy and local execution, helping you navigate what’s next and what it means for you. From founder stories and investor moves to policy shifts and industry outlooks, our blog provides a glimpse at what we do.
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AI as a Co-Founder
The Next Unicorn May Emerge from a Small Apartment in Aswan
For decades, building a tech company followed a well-worn path: raise capital, hire engineers, build the product, and scale.
The success of startups was measured by their ability to access venture capital, attract exceptional tech talent, and build networks. This was particularly evident in markets where funding was scarce and experienced developers were rare.
MENA’s Gaming Boom: From Consumers to Creators of Global Content
Over the past decade, the global gaming industry has transformed from a niche pastime into a cultural and economic juggernaut. Nowhere is this transformation more visible—or more promising—than in the Middle East and North Africa.
Today, the MENA region is the world’s fastest-growing gaming market, projected to reach $11 billion by 2027. This is not just a story of increasing consumer demand—it’s a story of strategic vision, public investment, and regional ambition to become a global leader in both game development and esports.