NORDIC CAPABILITY. GCC EXECUTION
Strategic Advisor for Nordic & MENA Ventures
From Vision 2030 alignment to partner structuring and deal sequencing, Söderhub turns opportunity into durable partnerships and revenue.
We help Nordic companies and institutions enter Saudi Arabia and the GCC with credible positioning, senior access, and disciplined execution.
What we do
Söderhub is a founder-led advisory firm that bridges Nordic innovation with Saudi/GCC opportunities. We operate at the intersection of strategy, market entry, and relationship-driven execution — built for environments where priorities, power structures, and trust shape decisions.
Founders
Aurore Belfrage
CHAIRWOMAN
Magdy Shehata
CEO
What we do?
We help European companies enter Saudi Arabia and GCC with clarity and leverage. Beyond market data, we map power structures, align positioning with Vision 2030 priorities, secure senior-level access, and sequence engagement to avoid costly missteps building credible presence and lasting partnerships.
MARKET ENTRY
STRATEGY
We adapt business models and go-to-market plans to the realities of the GCC. Our work includes positioning, partnership strategy, operating model adjustments, and (where relevant) M&A pathways ensuring you can scale with confidence in-market.
CAPITAL RAISING
We shape fundraising strategies that fit the MENA investor context. We begin with a rigorous view of the business model, market positioning, and investor fit, then develop the narrative and materials required for high-quality outreach. We support introductions, engagement, and negotiations to secure aligned capital and durable partnerships.
TALENT
When execution capacity is the bottleneck, Söderhub supports building and scaling teams in MENA. We identify and attract talent with the right skills and cultural fit, support structured hiring, and deliver tailored training programs.
How we work
HOW WE WORK IN SAUDI ARABIA AND THE GCC
Map the opportunity to Vision 2030 priorities, budgets, and KPIs.
Identify decision-makers, influencers, and procurement pathways.
Translate Nordic strengths into a narrative that fits local buying dynamics.
Design the path to commitment
Turn access into outcomes through the right steps, proof points, and follow‑through.
Align to national priorities
Map the decision landscape
Position for the region
We take on a limited number of engagements to protect quality and senior attention.
Execute selectively
In the GCC, opportunity is not scarce. Execution is. We help Nordic teams turn strong offerings into credible presence, senior access, and signed partnerships.
Meet the Team that Makes the Magic Happen
Haneen Elnashar
CUSTOMER & PARTNER RELATIONS
Aurore Belfrage
CHAIRWOMAN
Alex Kovbasko
STRATEGY LEAD
Magdy Shehata
CEO
Sara Tammam
BUSINESS ANALYST
Mohamed Hamada
REGIONAL MANAGER
Menna Mohsen
ART DIRECTOR
Mai Hussien
SR. GRAPHIC DESIGNER
Amina Helmy
Business Operations Coordinator
Ahmed Hafez
SR. BUSINESS CONSULTANT
Menna Moustafa
HR GENERALIST
Testimonials
“Söderhub services are immensely helpful in streamlining the process and enabling us to find solutions quickly that match our needs. The team is very communicative and promptly responds to feedback. I am delighted as a customer, and I can highly recommend Söderhub”
Deepthi Raj
Human Resources Business Partner
Truecaller
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